摘要
随着网络文学产业发展的深入,我国已经建立了以IP为核心,全媒体运营、全产业链开发的版权运作模式.文章通过梳理我国IP开发路径沿革、剖析以阅文集团为代表的IP全产业链开发实践,并结合全媒体时代粉丝角色变迁的现实境况,指出IP全产业链开发应当兼顾作品的文化价值与商业价值、引导粉丝协同参与网络文学IP全产业链开发、充分发挥IP全产业链开发中的联动效应,真正围绕作者、平台、制作方和读者建立共生共赢、可持续发展的IP开发生态.
Abstract
Absrtact With the development of network literature industry,our country has established a IP-based,all-media operation,all-industry chain development of copyright operation model.By combing our country's IP development path evolution,analyzing the IP industry chain development practice represented by China Literature,and combining the reality of fan role change in the all-media era,the article points out that the development of IP whole industry chain should pay attention to both the cultural value and the commercial value of the works,guide the fans to participate in the development of IP whole industry chain,and give full play to the linkage effect in the development of IP whole industry chain.Truly around the author,platform,producers and readers to build a symbiotic win-win,sustainable development of IP development ecology.
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