产品层次理论视角下网络文学作品开发价值评估指标构建实践研究
The Construction of Evaluation Indicators for the Development Value of Online Literary Works—Based on Product Levels Theory
丑越豪 1王梦颖1
作者信息
摘要
在互联网和文学产业化的双重影响下,网络文学产业得到了迅速发展.网络文学作品作为网络文学产业的核心要素,不仅贯穿于产业链上、中、下游各个环节,也是实现网络文学开发的重要基础.因此,正确评估网络文学作品的开发价值,有利于降低网络文学作品开发成本,提高网络文学作品开发效率,进而推动网络文学产业持续健康发展.基于此,文章以产品层次理论为框架,明确了作品生产价值、作品运营价值、商业衍生价值3个一级指标;将外部环境因素和5个产品层次作为二级指标;最后分别从二级指标提取出21项测量向度作为三级指标,通过层次分析方法(AHP)计算各级指标权重,最终完成网络文学作品开发价值评估指标体系的构建.
Abstract
Under the dual influence of the internet and the industrialization of literature,the online literature industry has developed rapidly.Online literary works,as the core elements of the online literature industry,not only run through all aspects of the industry chain from upstream to downstream but also form the important foundation for the development of online literature.Therefore,correctly evaluating the development value of online literary works is conducive to reducing the development costs of online literary works,improving the development efficiency,and playing a significant role in and promote the sustainable and healthy development of the online literature industry.Based on this,taking the product level theory as the framework,three first-level indicators are identified:production value of the work,operational value of the work,and commercial derivative value;external environmental factors and the five product levels are taken as the second-level indicators;finally,21 measurement dimensions are extracted from second-level indicator as the third-level indicators.By using the Analytic Hierarchy Process(AHP)to calculate the weights of the indicators at all levels,the construction of the evaluation system for the development value of online literary works is ultimately completed.
关键词
产品层次理论/网络文学/AHP/作品开发价值/评估指标Key words
Product levels theory/AHP/Development value of the work/Evaluation indicators引用本文复制引用
基金项目
浙江传媒学院2024年研究生科研与实践创新项目(2024B009)
国家社会科学基金项目(19BGL288)
出版年
2024
NETL
NSTL
万方数据