科普期刊基于短视频的知识服务研究——以中国知网精品科普期刊抖音短视频为例
Research on Knowledge Service in Popular Science Journals Based on Short Viedos—Taking the High-quality Popular Science Journals of CNKI on Tiktok as an Example
曾元祥 1张世祯2
作者信息
- 1. 四川大学出版学院,成都,610207
- 2. 四川大学文学与新闻学院,成都,610207
- 折叠
摘要
知识服务是科普期刊实现数字化转型的重要手段.短视频平台因其独有的下沉用户基数、内容呈现的富媒体化和传播工具的多样化,成为科普期刊向知识服务转型的重要选择.文章选取中国知网精品科普期刊文献库中的208种科普期刊为样本,以抖音短视频平台为取样渠道,从知识服务主体、产品、场景3个层面,调查科普期刊基于短视频开展知识服务的现状,考察其开展知识服务的水平.研究发现,科普期刊基于短视频开展知识服务尚处于起步阶段,缺乏与纸刊的联动,知识服务主体身份模糊、虚拟主体运用不足,传播形式呈现泛娱乐化倾向.为此,科普期刊短视频运营应转变思维、强化联动、跨界合作,聚力打造融专业化、类型化及人格化于一体的知识类短视频媒体.
Abstract
Knowledge service is an important means for popular science journals to achieve digital transformation.The short video platform has become an important choice for popular science journals due to its unique sinking users'base,rich media presentation,and diversity of communication tools.This study selects 208 high-quality popular science journals of CNKI database as samples,takes Tiktok as a short video survey platform,and investigates the current status of knowledge services in popular science journals based on short video,as well as the level of knowledge services,the survey was conducted on three aspects:knowledge service subjects,products and scene.This paper found that the knowledge services in popular science journals based on short video are still in their infancy,and there is a lack of linkage with the print journals,the identity of subjects is ambiguous,the use of virtual subjects is insufficient,and the form of communication shows a tendency of excessive entertainment.For this,popular science journals should change the mind of short video operation,strengthen linkage and crossover cooperation.and focus on creating a knowledge-based short video media that integrates professionalism,typification and personification.
关键词
科普期刊/知识服务/抖音短视频/中国知网精品科普期刊Key words
Popular science journals/Knowledge service/Tiktok short video/High-quality popular science journals of CNKI引用本文复制引用
出版年
2024
NETL
NSTL
万方数据