传统文化与世界主义:中国游戏出海的双重逻辑
Traditional Culture and Cosmopolitanism:The Dual Logic of Chinese Digital Games Going Global
何威1
作者信息
- 1. 北京师范大学艺术与传媒学院,北京,100875
- 折叠
摘要
近年来,中国游戏出海取得了阶段性成功,"中华优秀传统文化"与"世界主义意识方法"是中国游戏出海成功背后的两重深层逻辑,支撑了诸多竞争策略的实现.当前,国产数字游戏已成为中华优秀传统文化创造性转化与创新性发展的有效路径.融入并传播中华优秀传统文化也为国产游戏出海带来了机遇和挑战,有可能会增加此过程中的文化差异与冲突、增大其海外本地化的难度和成本.世界主义的意识和方法则是解决此难题的关键.文艺/审美世界主义助力游戏产品被海外玩家接受,世界主义意识促成游戏研发运营的全球格局和实践,数字/平台世界主义则建构了游戏全球发行营销的基础设施.以世界主义为表、以传统文化为里,可以自然而有效地助力中国游戏成功出海.
Abstract
In recent years,Chinese digital games have achieved stage-by-stage success in going global,and'excellent traditional Chinese culture'and'cosmopolitan consciousness and method'are the two deep logics behind the success of Chinese digital games going global,which support the realisation of many competitive strategies.At present,domestic digital games have become an effective way to practice the creative transformation and innovative development of Chinese traditional culture.However,the integration and dissemination of traditional Chinese culture brings both opportunities and challenges for domestic games to go global,potentially increasing cultural differences and conflicts in the process,as well as the difficulty and cost of their overseas localisation.Cosmopolitanism is the key to solving this problem.Arts/aesthetic cosmopolitanism facilitates the acceptance of game products by overseas players,cosmopolitan awareness contributes to the global pattern and practice of game R&D and operation,and digital/platform cosmopolitanism builds the infrastructure for the global distribution and marketing of games.With cosmopolitanism as the surface and traditional culture as the interior,it naturally and effectively helps Chinese games to go global successfully.
关键词
数字游戏/游戏出海/中华优秀传统文化/世界主义/黑神话悟空/原神Key words
Digital games/Games going global/Chinese excellent traditional culture/Cosmopolitanism/Black Myth Wukong/Genshin Impact引用本文复制引用
出版年
2024
NETL
NSTL
万方数据