大数据时代出版企业数据中台构建实践研究——以国家开放大学出版社为例
Research on the Construction of Data Platform for Publishing Companies in the Big Data Era:Taking the National Open University Press as an Example
王江川1
作者信息
- 1. 国家开放大学出版社有限公司,北京,100039
- 折叠
摘要
大数据时代,数据已成为一种新型的生成要素,数据的管理和应用能力成为企业核心竞争力之一.文章以国家开放大学出版社为例,探讨在大数据时代背景下,出版企业通过搭建企业数据中台来进行数据管理,以实现数据的高效整合、共享与利用,从而推动出版企业的数字化转型和业务发展.
Abstract
In the era of big data,data has become a new type of production element,and the ability to manage and apply data has become one of the core competitiveness of enterprises in the new era.Taking the National Open University Press as an example,this article discusses how to achieve efficient integration,sharing,and utilization of data by building an enterprise data platform under the background of the big data era,thus promoting the digital transformation and business development of publishing enterprises.
关键词
大数据/出版企业/数据中台/数字化转型/数据管理Key words
Big data/Publishing companies/Data platform/Digital transformation引用本文复制引用
出版年
2024
NETL
NSTL
万方数据