全产业链视角下美国游戏产业发展趋势观察
Observation of the Development Trend of the US Game Industry from the Perspective of the Whole Industry Chain
唐玛萱1
作者信息
摘要
文章将数字时代的游戏作为一种全球性媒介,着眼于全产业链视角,深入探讨美国游戏产业在内容生产、技术应用与传播三大环节的最新趋势,以期为未来游戏产业发展提供有益参考.从内容生产环节来看,通过增强文本的多元叙事与互动参与升维玩家认知实践;在技术应用层面来看,以制作技术和硬件技术的两手创新提升产品沉浸式体验;在营销发行环节来看,围绕平台建设一个核心助力游戏产品与服务的"破圈"传播.
Abstract
The article regards digital era games as a global medium,taking a comprehensive view of the entire industry chain,and deeply explores the latest trends in the American game industry in terms of content production,technical application,and dissemination.The aim is to provide useful references for the future development of the game industry.From the perspective of content production,it enhances the multi-dimensional narrative and interactive participation of text to upgrade the players'cognitive practice;from the perspective of technical application,it improves the immersive experience of products by innovating in both production technology and hardware technology;from the perspective of marketing and distribution,it always focus on the core work of platform construction,thus helping the game products and services to spread beyond their target audience.
关键词
美国游戏产业/产业链/技术创新/平台Key words
The American gaming industry/Industry chain/Technological innovation/Platform引用本文复制引用
出版年
2024
NETL
NSTL
万方数据