In recent years,with the development of the cultural tourism industry,the market competitiveness of the derived cul-tural and creative industries has enhanced gradually.How can the traditional Jingdezhen ceramic cultural and creative industry,which mainly relies on handicrafts,stand out?Jingdezhen ceramic culture creative industry should seize the opportunity of the digital economy,a national development project,and integrate it into the industry so as to realize the new development,new transformation of traditional Jingdezhen ceramic industry and further strengthen the market competitiveness of Jingdezhen ce-ramic industry.Based on this,this paper will analyze status quo of Jingdezhen ceramics and industry development,the existing problems,and how to boost Jingdezhen ceramics and industry development from the angle of digital economy.Meanwhile,cor-responding strategies are to be put forward for the transformation and upgrading of the industry in the process with the purpose of empowering the construction of Jingdezhen National Ceramic Culture Inheritance Innovation Experimental Zone and of the grand image of Jingdezhen boasting a millennium history of porcelain-making.
关键词
数字经济/景德镇/陶瓷文创产业/转型升级
Key words
digital economy/Jingdezhen/ceramic culture and creative industry/transformation and upgrading
维普
万方数据