An Analysis of Ceramic Cultural and Creative Design Using Convergence Media in the Context of Jingdezhen's Ceramic and Tourism Integration
The ceramic cultural and creative industry is in the ascendant,and the development of integrated media technology is advancing all the way.Jingdezhen ceramic cultural and creative products gradually break the original closed,single linear presentation and expression,and highlight the mutual promotion and symbiosis of various media forms and ceramic cultural and creative products.In the context of media integration,Jingdezhen ceramic cultural and creative products are bound to be based on the new paradigm of immersion,mutual entertainment and multi-sensory experience,showing a new bias to help the integration and development of ceramic culture and tourism industry,and rebuilding the new relationship between people,ceramic cultural and creative,media technology,information world and the objective world.This paper takes ceramic culture creativity using convergence media as the starting point,finds and analyzes existing problems through in-depth understanding of Jingdezhen's ceramic tourism integration development status and ceramic cultural and creation industry status,and designs problem-oriented design paths for ceramic cultural and creation products using convergence media,with a view to providing several strategies for Jingdezhen's ceramic tourism integration development,thereby boosting the morale of the cultural tourism industry and activating the development of local tourism economy.
convergence mediaceramic cultural creativityceramic and tourism integrationdesign path
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