There is an urgent and practical need for the formulation and promotion of the"Jingdezhen Made"brand system.Through research and data analysis,this article proposes the application scope,classification,grading principles,implementation plans,and guarantee measures of the"Jingdezhen Made"logo for daily ceramics.The classification scheme divides daily ceramic products into three categories:full process products,semi-process products,and products with processes,and proposes the policy of both direct and indirect use of the"Jingdezhen Made"logo.This policy has provided a feasible institutional strategy for the construction of the"Jingdezhen Made"brand,and is a key link in reshaping and enhancing the influence of Jingdezhen boasting the title of"Millennium Porcelain Capital".It can further promote the technological innovation and upgrading of Jingdezhen daily ceramic industry,and through brand empowerment and assistance,promote the high-quality development of the ceramic industry.It plays an important role in promoting the development of the entire Jingdezhen ceramic industry,and is also a conscious explo-ration and proactive responsibility for building the Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Zone.
关键词
日用陶瓷/"景德镇制"/品牌制度制定/推广应用
Key words
daily ceramics/"Jingdezhen made"/brand system formulation/promote applications
万方数据