首页|我国调味品企业战略管理实践与理论演进

我国调味品企业战略管理实践与理论演进

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随着居民饮食需求的改变、食品消费市场的调整以及调味品行业格局和产业结构的持续变动,我国调味品企业面临的经营环境发生重大变化.不同的企业内外部环境要求企业采取不同的战略管理模式和手段,保证企业经营目标的实现.因此,文章系统梳理了我国调味品企业战略管理在各发展时期的实践重心和普遍遵循的理论依据,进而总结了调味品企业战略管理发展的经验,并提出了企业战略管理研究和实践将出现新的趋势,为企业充分利用环境中存在的各种机会和创新战略管理提供了指导.基于调味品企业战略管理的共性之处,掌握战略管理演化的特性能够帮助企业明确发展方向和可行性经营目标,在整体经营过程中的创新行为发挥最大价值,保障战略管理的有效实施,谋求长期和稳定的发展.
Strategic Management Practice and Theoretical Evolution of Condiment Enterprises in China
With the change of dietary needs of residents,the adjustment of the food consumption market,and continuous changes in the pattern and structure of the condiment industry,condiment enterprises in China are facing significant changes in their operating environment.Due to different internal and external environments,enterprises need to adopt different strategic management modes and means to ensure the realization of business objectives.Therefore,in this paper,the practical focus and generally followed theoretical basis of strategic management of condiment enterprises in China in each development period are systematically sorted out,and then the experiences of strategic management development of condiment enterprises are summarized,and the new trends in the research and practice of enterprise strategic management are put forward,which has provided guidance for enterprises to make full use of various opportunities existing in the environment and innovate strategic management.Based on the commonalities of strategic management of condiment enterprises,mastering the characteristics of strategic management evolution can help enterprises clarify the development direction and feasible business objectives,maximize the value of innovative behavior in the overall business process,ensure the effective implementation of strategic management,and seek long-term and stable development.

condiment enterprisestrategic managementbrand strategyindustrial upgrading

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哈尔滨商业大学商务学院,哈尔滨 150028

调味品企业 战略管理 品牌战略 产业升级

黑龙江省哲学社会科学研究规划项目

21JYB148

2024

中国调味品
全国调味品科技情报中心站

中国调味品

CSTPCD北大核心
影响因子:0.541
ISSN:1000-9973
年,卷(期):2024.49(8)
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