首页|新时代中国武术国际传播能力构建与提升

新时代中国武术国际传播能力构建与提升

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中国武术国际传播是讲好中国故事、传播好中国声音,展现可信、可爱、可敬的中国形象的重要途径。如何加强中国武术国际传播能力建设,提升国际传播效能,形成同我国综合国力和国际地位相匹配的传播能力已经成为时代之问。基于政府能力模型、组织能力模型和个人能力模型形成的三层次理论框架,运用扎根理论的分析方法,对精选的61位武术国际传播者进行深度访谈,并运用NVivo质性数据分析软件对访谈文本进行分析,构建中国武术国际传播能力结构模型和提升路径的"振波效应"传播模型,提出中国武术国际传播能力提升路径:发挥政府在战略制定、目标指引、引领发展等方面的核心能力;增强组织在依靠政府力量、传播方案制定、凝聚个人传播力量等方面的纽带能力;提升个人技术过硬、"破圈"轻松、善于经营的实践能力。
Construction and Promotion of the International Communication Capacities of Chinese Wushu in the New Era
The international dissemination of Chinese Wushu is an important way to tell the sto-ry of China well,spread the voice of China well,and showcase a trustworthy,lovely,and re-spectable image of China.How to strengthen the construction of Chinese Wushu's international communication capacity,enhance the effectiveness of international communication,and form the communication capacity matching with China's comprehensive national strength and inter-national status has become a question of the times.Based on the three-level theoretical frame-work formed by government capability model,organizational capability model,and individual capability model,this study conducted in-depth interviews with 61 selected international com-municators of Wushu by using the analysis method of grounded theory,and NVivo qualitative data analysis software was used to code the interview text step by step.The Chinese Wushu in-ternational communication capacities structural model and the"vibrational wave effect"commu-nication model of the promotion paths were constructed.And the promotion paths were pro-posed to enhance the international communication capacity of Chinese Wushu:Leverage the government's core capabilities in strategies formulation,goals guidance,and leading develop-ment;enhance the organization's ability to rely on the government,formulate plans,and gather individual communication power;amplify the practical abilities of individuals to achieve skills,break through social barriers easily,good at business operations.

Chinese Wushuinternational communication capacitystructural modelpromotion path

马俊成、林小美、崔建华、曹雪莹、黄海芸、罗文晓

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浙江音乐学院,浙江 杭州 310024

浙江大学,浙江 杭州 310058

宁波大学,浙江 宁波 315211

上海立达学院,上海 201608

杭州市拱墅区文化和广电旅游体育局,浙江 杭州 310015

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中国武术 国际传播能力 结构模型 提升路径

浙江省高校国内访问学者教师专业发展项目国家社会科学基金一般项目

FX202110118BTY025

2024

中国体育科技
国家体育总局体育信息研究所

中国体育科技

CSTPCDCSSCICHSSCD北大核心
影响因子:1.31
ISSN:1002-9826
年,卷(期):2024.60(1)
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