The Forms and Strategies for Digital Communications of Song Dynasty Culture from the Perspective of New Media
In 2022 it was proposed by Zhejiang Province in The Implementation Plan for Sustaining Song Dynasty Culture that six key programs,namely,study on Song Dynasty culture,protection of heritage sites,digital display,brand establishment,integration of culture and tourism,and cultural communications,can effectively facilitate the protection,promotion,research and sustainability of Song Dynasty Culture.Referring to digital technologies and theories of communication studies,based on current challenges in the communications relating to Song Dynasty Culture,this paper makes an attempt to establish a logic framework for the communication path for Song Dynasty Culture,and explores relevant digital communication path to promote international communications about Song Dynasty Culture,so as to promote the development of Song Dynasty Culture-based industries.Detailed strategies are proposed to develop a Song Dynasty Culture-themed database,which should be combined with digital communication,modern human-machine interaction technologies,virtual reality technologies and holographic projection technologies,so as to promote the digitalization of Song Dynasty Culture and establish a digital platform to protect,sustain and activate Song Dynasty Culture.Specific digitalization is carried out for specific features of Song Dynasty Culture to establish a complete digitalization system and build a model for communication and de-velopment.Digital communication of Song Dynasty Culture involves two key components.Firstly,it extracts symbols from and represents the content of fine traditional Chinese culture.Secondly,it involves visual interpretations of traditional Chinese culture based on modern aesthetic views.In the context of modern new media,through innovative communication methods,Song Dynasty Culture is expressed in modern forms in international communications to spread Chinese culture based on traditional Chinese culture.The image of China can be improved in the international community by telling unique stories about China.
Song Dynasty Culturedigital communicationhuman-machine interactionvirtual realityholographic projection
万方数据
维普
