Primary Research on Solutions to Doctor-Patient Contradictions Based on Public Relations Management of Patients
The influencing factors of doctor-patient conflicts are complex and far-reaching,and the conflicts between the two sides urgently need to be effectively resolved.This article is based on the theoretical methods of patient public relations management,analyzes the increasingly prominent situation and causes of doctor-patient conflicts,and applies patient public relations management methods to continuously strengthen hospital patient public relations management.By continuously improving and improving the standard operation of patient public relations management,establishing specialized management departments,enhancing crisis awareness,expanding publicity services and educational outreach,a series of highly operational management actions can effectively create a good external public relations environment represented by patients for the daily operation of the hospital,and have a positive impact on easing the current escalating doctor-patient conflicts.At the same time,it also has certain reference significance for exploring the establishment and improvement of mechanisms for dealing with doctor-patient conflicts.
public relations of patientspublic relations managementdoctor-patient relationshipdoctor-patient conflictssolutionsmaintenance and promotion
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