SWOT Analysis of Volunteer Services Management Innovation in Public Hospitals
The transformation and upgrading of the economy and society and the high-quality development of modern hospitals have placed higher demands on the humanistic construction of hospitals in the new era.The volunteer services launched by various large hospitals in Hubei Province are also upgrading,especially public hospitals that demonstrate public welfare.This article conducts a Strengths Weaknesses Opportunities Threats(SWOT)analysis of the volunteer service management innovation of Auto Valley Campus of Union Hospital,Tongji Medical College,Huazhong University of Science and Technology,aiming to comprehensively evaluate its strengths,weaknesses,opportunities,and threats.Through research,it was found that public medical institutions such as this hospital district have advantages in improving patient satisfaction and optimizing hospital human resource allocation in the management of volunteer services,but still have disadvantages such as insufficient service content and low volunteer enthusiasm.Facing opportunities such as policy support and social influence,public hospital volunteer services also face threats such as supply and demand contradictions and market competition.Based on this analysis,this article proposes corresponding optimization strategies.
public hospitalsvolunteer servicesinnovationgeneral-on-dutySWOT analysisoptimizing strategies