The Analysis of Strengthening Network Public Opinion Management in Public Hospitals in the New Media Era
In the era of new media,almost everyone has a microphone and is a communicator.The highly developed information dissemination brings convenience to life,at the same time,all kinds of views and positions are confronted on the Internet,and they also provide the possibility for the dissemination of some network rumors and false information.The complex environment in the field of network ideology brings some difficulties and challenges to the management and development of public hospitals.How to profoundly understand the changes in the media landscape and public opinion ecology,and enhance the ability to deal with the network public opinion is a topic that public hospitals must pay attention to it.From the perspective of practice,this paper summarizes and analyzes the public opinion response mechanism,public opinion content and disposal situation of public hospitals in the past three years.Combined with the difficulties and problems in practical work,this paper puts forward some suggestions such as improving public opinion crisis awareness,building network public opinion response collaborative treatment mechanism,strengthening team building,etc.,in order to provide some reference for improving public hospital network public opinion management and response capacity.
new mediapublic hospitalsinternet public opinionadministrationpropagandizedevelopment
万方数据
维普
