基层健康管理类服务定价的实证探索:以个性化健康服务包为例
An Empirical Study on the Pricing of Primary Health Management Services:Taking Personalized Health Service Package as an Example
任依阳 1殷悦 1唐文熙1
作者信息
- 1. 中国药科大学国际医药商学院 南京 211198
- 折叠
摘要
目的:进一步丰富与完善我国慢性病健康管理服务的定价策略.方法:以基层医疗卫生机构个性化健康服务包为代表,以整合度为效用指标,以血压/血糖控制率为效果指标,采用离散选择试验调查了成都武侯慢性病患者对个性化健康服务包的支付意愿,并以此为定价依据.结果:共纳入238例有效问卷,条件logit回归分析显示,受访者对于服务包整合度水平从低提升至高,每年愿意自付147.13元,对于血压/血糖每周维持1天正常提升至每周7天正常愿意每年自付177.12元,对其他维度的改善没有显著支付意愿.结论:对于健康管理类服务,我国社区慢性病患者在服务效用和效果上具有可比的支付意愿,建议在基层健康管理服务定价中重视对于服务体验的价值纳入.
Abstract
Objective:In order to further enrich and improve the pricing strategy of chronic disease health management services in China.Methods:A discrete choice test was used to investigate the willingness to pay for personalized health service packages for chronic disease patients in Wuhou District,Chengdu City,as a representative of personalized health service packages for primary healthcare institutions,with integration as a utility indicator and blood pressure/glucose control rate as an effect indicator,which was used as a basis for pricing.Results:A total of 238 valid questionnaires were considered.According to conditional logit regression analysis,respondents were willing to pay 147.13 yuan/year to improve service package integration from low to high,and 177.12 yuan/year to improve blood pressure/blood sugar from one day a week(low level)to seven days a week(high level),but there was no significant willingness to pay for other improvements.Conclusion:It is discovered that there is a comparable willingness to pay for health management services to patients with chronic diseases in Chinese community in terms of service utility and effect,and it is proposed that the value of service experience be included in primary health management pricing.
关键词
服务定价/健康管理/个性化健康服务包/支付意愿Key words
service pricing/health management/personalized health service package/willingness to pay引用本文复制引用
基金项目
国家自然科学基金面上项目(72374214)
国家自然科学基金面上项目(72174207)
出版年
2024
NETL
NSTL
万方数据