行为经济学视角下助推疫苗接种决策的沟通策略
Behavioral Economics Perspectives on Communication Strategies for Vaccination Decision-Making Facilitation
张钰伟 1谢羽卓 1王亚州 1石家俊 1王净植 1国嘉琪 1滕百军 2焦明丽1
作者信息
- 1. 哈尔滨医科大学卫生管理学院 黑龙江 哈尔滨 150086
- 2. 黑龙江省卫生健康发展研究中心 黑龙江 哈尔滨 150030
- 折叠
摘要
近年来,公众对疫苗接种犹豫的现象凸显,其后果可能会阻碍免疫规划的推进.提高公众的疫苗接种信心,对合理有效推动人群的免疫接种行为具有重要意义.文章基于行为经济学理论,结合锚定效应、损失厌恶、双系统理论、羊群效应,探讨公众疫苗接种决策背后的非理性因素和决策偏好,进而提出有效助推的话语策略.
Abstract
In recent years,public hesitancy to vaccinate has come to the fore and can hinder the advancement of immunization programs.It is important to increase public confidence in vaccines and to rationally and effectively promote the immunization behavior of the population.Based on behavioral economics theory,it combines the anchoring effect,loss aversion,two-systems theory,and the herd effect to explore the irrational factors and decision-making preferences behind the public's vaccination decisions,and then proposes discourse strategies for effective boosting to increase the public's confidence in vaccination.
关键词
疫苗接种/健康决策/沟通策略/行为经济学Key words
vaccination/health decision-making/communication strategy/behavioral economics引用本文复制引用
基金项目
China Medical Board(19-309)
出版年
2024
NETL
NSTL
万方数据