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基于价值链理论的互联网医院运营管理模式研究

Research on the Operation and Management Mode of Internet Hospital Based on Value Chain Theory

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基于价值链理论,从基础活动和增值活动两方面,以及组织架构、平台建设、服务内容、信息技术、管理制度、运营手段等6个维度构建互联网医院运营管理模式.运行后,累计成功挂号量、完成问诊量、开具处方量、开具检验检查数量以及患者满意度、处方执行率、医技预约执行率均显著提升.基于价值链理论构建的互联网医院运营管理模式能够有效提升"互联网+医疗"服务效率与水平,转变公立医院互联网医院的运营管理思路,改善患者就医体验.
Based on the theory of value chain,the operation and management mode of internet hospital was con-structed from two aspects of basic activities and value-added activities,and six dimensions of organizational structure,platform construction,service content,information technology,management system and operation means. After the op-eration,the cumulative number of successful registrations,the cumulative number of completed consultations,the cu-mulative number of prescriptions issued,the cumulative number of medical skills issued,patient satisfaction,prescrip-tion execution rate,and medical appointment execution rate were significantly improved. The operation and management mode of internet hospital based on value chain theory can effectively improve the efficiency and level of "Internet+medi-cal" service,promote the transformation of operation and management thoughts of internet hospital in public hospitals,and improve the medical experience of patients.

Value ChainInternet HospitalOperation and Management Mode

吴子怡、谢欣照、王可欣、吕昕怡、成荣、周昊阳、陈彦

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南京医科大学医政学院 江苏 南京 211166

南京医科大学姑苏学院/苏州市立医院/南京医科大学附属苏州医院 江苏 苏州 215000

南京医科大学第一附属医院 江苏 南京 210029

江苏省健康研究院 江苏 南京 211166

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价值链 互联网医院 运营管理模式

2024

中国卫生质量管理
中国医院协会,陕西省人民医院

中国卫生质量管理

CSTPCD
影响因子:1.091
ISSN:1006-7515
年,卷(期):2024.31(12)