技术赋权与资本控制:网络文学读者"玩劳动"研究
Technological Empowerment and Capital Control:A Study on Internet Literature Readers'"Playbour"
王婉波1
作者信息
摘要
在媒介变革与技术赋权影响下,网络文学读者的阅读活动伴随着一系列生产性劳动,其主要包括在线临场评说、数据打赏、虚拟社区建构、文本盗猎生产、跨媒介声像传播与表达等,这是一种"休闲劳动化"的体现.读者的"玩劳动"蕴含着休闲与劳作的双重维度,在消费与生产的辩证统一中彰显着自身的分裂与异化,并呈现出玩乐与剥削并存的矛盾.读者在权力让渡与情感反馈下成为自由产消者,但也是资方平台资本积累过程中劳动力的征用对象.读者消费过程中的生产性行为对网文多元化运营、资本积累、市场开拓有一定促进作用,在此过程中读者及其生产性行为也不断地被商品化.资方平台对读者及其剩余价值进行利用与剥削,反之读者也以爱欲劳动对抗着其异化逻辑,在主体性的确定中获得一定的经济报酬和非经济报酬.两者相互博弈,不断促进网文产业发展.
Abstract
Under the influence of media transformation and technological empowerment,the reading activities of internet literature readers are accompanied by a series of productive labor,primarily including real-time online commentary,data rewards,virtual community construction,textual poaching,and cross-media sound-image transmission and expression.This is a manifestation of"leisure laborization":The readers'"playbour"embodies a dual dimension of leisure and work,highlighting their own division and alienation in the dialectical unity of consumption and production,presenting a contradiction of play and exploitation coexisting.Readers,under the surrender of power and emotional feedback,become free consumers of products but also objects of labor requisition in the capital accumulation process of platform capital.The productive behavior of readers during the consumption process plays a role in promoting the diversification of internet literature operations,capital accumulation,and market expansion.In this process,readers and their productive behavior are continuously commodified.The platform capital utilizes and exploits readers and their surplus value,while readers,in turn,resist its alienating logic through the labor of desire,obtaining certain economic/non-economic returns in the determination of subjectivity.The two engage in a mutual game,continually promoting the development of the internet literature industry.
关键词
技术赋权/资本控制/网络文学读者/玩劳动/生产性行为Key words
technological empowerment/capital control/internet literature readers/playbour/productive behavior引用本文复制引用
基金项目
国家社会科学基金重大项目(2018)(18ZDA283)
出版年
2023
NETL
NSTL
万方数据