In 2023,the production of TV and web series continued to decrease in quantity but increase in quality,and the production capacity of web series surpassed that of TV series.In the production,distribution and broadcast of series,the head station cooperated and closely connected with major video platforms,anchoring the market hot spots and the influence of series.The divergence of the audience's theme preferences between the network and the platforms is obvious,in which the influence of young viewers on the market hotspots and the word-of-mouth of the series is getting stronger and stronger,and the production capacity of excellent series from different video platforms and different regions has shown excellent performance and also tends to widen the gap.In 2023,the creations of series with various themes were diverse and innovative,like flower clusters and brocades,with thematic drama series such as major revolutionary and historical themes and major realistic themes taking the lead in the direction of creation and adhering to the people-centered creative orientation.And the excellent works among the creations of other themes,such as science fiction dramas,suspense dramas,urban emotional dramas,historical sagas and various kinds of costume dramas,displayed rich connotations,geo-aesthetic characteristics and their personalized stylistic pursuits.
关键词
2023剧集/减量提质/审美偏好/地缘美学/个性化风格
Key words
series in 2023/decrease in quantity but increase in quality/aesthetic preference/geo-aesthetics/personalized-style
维普
万方数据