洗衣液功效宣称市场调研
Market Investigation on the Functional Claims of Laundry Detergent
刘萍 1裘杭丹 1陆建萍 1徐啸燕 1张丽阳1
作者信息
- 1. 浙江传化日用品有限公司,浙江杭州,311215
- 折叠
摘要
为了更好地衡量当前国内在售的洗衣液的功效水平,调研了线上销量排名前五的洗衣液品牌,根据产品标签进行功效宣称汇总,并结合洗衣液未来发展趋势,总结出了较为完整且适用的洗衣液功效测评体系.
Abstract
In order to better measure the functional level of the laundry detergent currently sold in China,we investigated the top 5 laundry detergent brands with online sales.Based on product labels,the functional claims were summarized,and combined with the future development trend of laundry detergent,a relatively complete and applicable laundry detergent functional evaluation system was formulated.
关键词
液体洗涤剂/功效宣称/测试方法Key words
liquid detergent/functional claims/testing method引用本文复制引用
出版年
2024
NETL
NSTL
万方数据