Current situation and counter measures of watermelon and melon indus-try development in Xinjiang
Through in-depth investigation and research on the planting area and total production amount,distribution of planting areas,planting varieties,cultivation modes,mechanized production,brand development,and deep processing of Xinjiang's watermelon and melon industry,the authors have understood and mastered the current situation of the develop-ment of Xinjiang's watermelon and melon industry.Herein the authors analyzed the problems faced by Xinjiang's water-melon and melon industry in terms of variety resources,planting areas and production and sales,cultivation techniques,production costs,production and management,brand building,and deep processing.Finally,countermeasures and rational-ization suggestions were proposed from the aspects of accelerating the development of the seed industry,optimizing the regional distribution of planting,relying on technological innovation,transforming business models,strengthening brand construction and extending the industrial chain.