Analysis of purchase intention and post-purchase evaluation of potted vegetables based on courtyard economy urbanization
The yearning for a better life is reflected not only in the improvement of people's living standards,but also in the enhancement of their living environment.Due to its low price,high performance-price ratio and multiple varieties,the potted vegetable becomes a new consumption market in the development of vegetable industry.In order to balance the supply and demand of the market,and establish the market demand fulcrum for potted vegetable enterprises,this study is conducted.The research process and conclusions are as follows.Firstly,based on the analysis of the questionnaire survey,women,20-40-year-old people,enterprise managers,monthly income of 5000-10 000 Yuan and people living in urban are the main target consumer groups.Secondly,the Phython method was used to obtain and analyze the post-purchase evaluation data of potted plants randomly on Taobao website.It showed that the lower price of potted plant seed-lings(3-10 Yuan each pot),shorter germination cycle(7-8 days),higher seed germination rate,faster logistics,and better packaging can greatly improve consumer satisfaction.Thirdly,the evaluation factors based on the user's portrait charac-teristics and satisfaction showed that most people had the willingness to buy potted vegetable,which could bring good market value,economic benefits and ecological benefits to the society.
万方数据
维普
