Exploring the optimization path of fresh agricultural product circulation modes in metropolitan areas:A case study of Beijing's watermelon industry
The circulation pattern of fresh agricultural products is of great significance for the smooth circulation and sta-ble supply as well as production of agricultural products.On the basis of sorting out the operation mechanism of the three circulation modes of fresh agricultural products,the authors compare the characteristics and differences of the three modes from the aspects of operation mode,application scope,risk bearing and value realization.Through field research,this paper focuses on the application status of watermelon industry circulation mode in Beijing,and discusses the internal shortcomings and common problems in the practice process.Combined with the actual situation of Beijing,this paper puts forward the path to promote the upgrading and optimization of the circulation mode of fresh agricultural products in large cities from the optimization logic of farmers'modernization transformation,product standardization promotion,channel short chain upgrading to technology sharing support,in order to build a modern agricultural product circulation system with close connection between production and consumption,efficient and stable operation.
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