Six portrait system based on cigarette consumption big data label system
A new big data collection and analysis method of cigarette consumer groups based on spatio-temporal grid technology is proposed in this paper.Through business district grid division and data label feature engineering,the efficient integration of big data resources of enterprise consumers is realized,and the cigarette consumption big data label system is established,which improves the use value and reusability of data.Based on technologies of big data,spatio-temporal grid and visualization,the digital twin of cigarette market is constructed,and the six portrait system is designed and implemented.Taking Yulin market as an example,5237 business district portraits,19544 terminal portraits,42 brand portraits,169 product portraits,12 business district category portraits and 24 cigarette classification portraits have been realized.Based on the accurate delivery experiment of the Zhenlong(Haiyun middle branch)cigarette based on the system,the utilization rate of the product's supply increased from 35％to 59％,and the annual sales volume exceeded 53500 cartons per cigarette type.The application effect of the system has been highly praised by Guangxi tobacco peers.
国家科技期刊平台
NSTL
万方数据
维普
