The Study of Landscape Behavior Based on the CAC Theory:A Case of Behavioral Factors in College Students'Use of Landscape Display Applications
In order to systematically analyze how virtual landscape display applications influence people's behavioral intentions,this study is based on the cognition-affect-intention(CAC)theory and focuses on the college student demographic.It aims to identify the key factors affecting behavior related to landscape display applications and to explore the impact of such applications on the behavioral intentions of college students.The research employed a questionnaire survey method,collecting data from 308 college students,and utilized structural equation modeling(SEM)for statistical analysis.It specifically examined three technological characteristics of landscape display applications:accuracy,immersion,and convenience,as well as two aspects of personal viewing behavior:memorial preservation and social interaction.The results indicated that landscape display applications serve not only as tools for spatial representation but also as carriers for emotions and memories.The application of these programs triggered"indirect"landscape behaviors,increased college students'attachment to virtual spaces,and enhanced their willingness to use landscape display applications along with the intensity of interaction between users and the programs.
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