Exploration of the Creation Principle and Communication Path of Financial Televisionprograms from the Perspective of Fusion Media
Financial programs are an important part of media content dissemination,through the dissemination and interpretation of information on market dynamics,economic policies,enter-prise development,etc.,to meet the public's demand for financial information,and at the same time,to guide the market and assist the government,enterprises and all walks of life in deci-sion-making,and promote economic development.Based on this,analyzing the development status quo of fragmented dissemination,specialized operation,and lightweight dissemination with mobile terminal as the first position of financial programs under the background of integrat-ed media,it is proposed that the creation of financial programs should pay attention to the dis-semination of professional knowledge,focus on the core of knowledge service,and combine with the Internet thinking and new technology for content creation.At the same time,it is necessary to combine the new media characteristics of subdivided content,enrich the form of the program,and lightweight dissemination of content on multiple platforms from an objective perspective to help the rapid development of media integration.
financial mediaintegrated mediafinancial television programcontent creationcom-munication method
NETL
NSTL
万方数据
维普
