Exploration of Short Video Marketing Strategies for TV Dramas——Taking Mysterious Lotus Casebook as an Example
In recent years,with the rising popularity of short video,TV dramas have also begun to make use of short video marketing.The value of short video marketing for TV dramas is mainly reflected in seizing users'"attention",enhancing the communication effect of dramas and creating greater economic value.As one of the hot dramas in the summer of 2023,Lotus House adopts short video marketing strategies such as diversified derivation centered on the plot,integrated marketing through platform linkage,and interaction with the audience to imple-ment participatory communication,and has achieved good marketing results.Based on the suc-cessful marketing experience of Lotus House,short-video marketing of TV dramas should inno-vate short-video communication content and interactive forms,optimize short-video professional management,and develop the residual value of short-video,so as to help TV dramas develop in the long run.
TV dramasshort videomarketingmysterious lotus casebook
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