首页|现实题材电视剧的情感传播策略研究——以《我们的日子》为例

现实题材电视剧的情感传播策略研究——以《我们的日子》为例

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现实题材电视剧是围绕现实世界,聚焦真实故事或社会热点再现社会现实面貌的电视类型,依托强烈的情感传播引发群体情感共鸣、反映时代真实变迁、形成正确价值导向.以2023年热播的现实题材电视剧《我们的日子》为例,从主题、内容、叙事三个角度入手,剖析其弘扬时代主旋律、定制化内容生产、形成多元叙事等情感传播策略,并结合当前现实题材电视剧在情感传播方面存在的问题,提出实现情感价值的多维度连接、落实情感话语的多元化表达、保障情感影响的互动式传播等策略.
Research on Emotional Communication Strategies of Realistic Theme TV Dramas——Taking Our Days as an Example
Realistic TV drama is a TV genre that focuses on real stories or social hotspots to re-produce the reality of the society around the real world,relying on strong emotional communica-tion to trigger emotional resonance of the group,reflecting the real changes of the times,and forming the correct value orientation.Taking the reality-based TV drama"Our Day",which was aired in 2023,as an example,we analyze its emotional communication strategies such as carrying forward the main theme of the era,customized content production,and formation of di-versified narratives from three perspectives of theme,content,and narrative,and put forward proposals to realize multi-dimensional connection of emotional value,implement diversified ex-pression of emotional discourse,and guarantee interactive communication of emotional impact,etc.,in the light of the current problems existing in the emotional communication of reality-based TV dramas.It also proposes strategies to realize multi-dimensional connection of emotion-al value,implement diversified expression of emotional discourse,and guarantee interactive communication of emotional influence.

realistic themesTV dramasemotional communicationour days

张劲雨、孙嘉锐

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南开大学新闻与传播学院,天津 300350

渤海大学新闻与传播学院,辽宁 锦州 121013

现实题材 电视剧 情感传播 我们的日子

2023年度辽宁省社会科学规划基金

L23CZW005

2023

中国有线电视
西安交通大学

中国有线电视

影响因子:0.287
ISSN:1007-7022
年,卷(期):2023.(12)
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