摘要
现实题材电视剧是围绕现实世界,聚焦真实故事或社会热点再现社会现实面貌的电视类型,依托强烈的情感传播引发群体情感共鸣、反映时代真实变迁、形成正确价值导向.以2023年热播的现实题材电视剧《我们的日子》为例,从主题、内容、叙事三个角度入手,剖析其弘扬时代主旋律、定制化内容生产、形成多元叙事等情感传播策略,并结合当前现实题材电视剧在情感传播方面存在的问题,提出实现情感价值的多维度连接、落实情感话语的多元化表达、保障情感影响的互动式传播等策略.
Abstract
Realistic TV drama is a TV genre that focuses on real stories or social hotspots to re-produce the reality of the society around the real world,relying on strong emotional communica-tion to trigger emotional resonance of the group,reflecting the real changes of the times,and forming the correct value orientation.Taking the reality-based TV drama"Our Day",which was aired in 2023,as an example,we analyze its emotional communication strategies such as carrying forward the main theme of the era,customized content production,and formation of di-versified narratives from three perspectives of theme,content,and narrative,and put forward proposals to realize multi-dimensional connection of emotional value,implement diversified ex-pression of emotional discourse,and guarantee interactive communication of emotional impact,etc.,in the light of the current problems existing in the emotional communication of reality-based TV dramas.It also proposes strategies to realize multi-dimensional connection of emotion-al value,implement diversified expression of emotional discourse,and guarantee interactive communication of emotional influence.
基金项目
2023年度辽宁省社会科学规划基金(L23CZW005)
NETL
NSTL
万方数据