The Narrative Construction and Development of Mainstream Media from the Perspective of Interactive Communication
In the new media era,the traditional communication mode has been replaced by the interactive communication mode based on the relationship between the two parties,and the ma-instream media have begun to focus on stimulating the initiative of multiple subjects in the process of communication,based on the content,the audience and the effect,and actively con-structing the narrative space of the mainstream media.In order to further improve the quality of communication with the continuous development of media technology,the mainstream media will innovate the narrative form,emphasize the thinking of the opposite line,pay attention to the narrative perspective,improve the strategy of constructing the narrative of interactive com-munication in the mainstream media,and explore new paths of constructing the narrative of communication information.
interactive communicationmainstream medianarrative construction