互动传播视域下主流媒体的叙事建构与发展
The Narrative Construction and Development of Mainstream Media from the Perspective of Interactive Communication
赵凡1
作者信息
- 1. 河南广播电视台,河南 郑州 450000
- 折叠
摘要
新媒体时代,传统的传播模式被基于传授双方关系的互动传播模式所取代,主流媒体开始着眼于激发传播过程中多方主体的主动性,立足内容、受众以及效果,积极建构主流媒体的叙事空间.在媒介技术不断更迭发展的当下,为进一步提升传播质量,主流媒体将创新叙事形式、强调思维对行、关注叙事视角,改进主流媒体互动传播叙事建构的策略,探究传播信息叙事建构的新路径.
Abstract
In the new media era,the traditional communication mode has been replaced by the interactive communication mode based on the relationship between the two parties,and the ma-instream media have begun to focus on stimulating the initiative of multiple subjects in the process of communication,based on the content,the audience and the effect,and actively con-structing the narrative space of the mainstream media.In order to further improve the quality of communication with the continuous development of media technology,the mainstream media will innovate the narrative form,emphasize the thinking of the opposite line,pay attention to the narrative perspective,improve the strategy of constructing the narrative of interactive com-munication in the mainstream media,and explore new paths of constructing the narrative of communication information.
关键词
互动传播/主流媒体/叙事建构Key words
interactive communication/mainstream media/narrative construction引用本文复制引用
出版年
2023
NETL
NSTL
维普
万方数据