Exploring the Characteristics and Application of Short Video News Narration——Taking Tiktok CCTV as an Example
Along with the development of 5G technology,short video has become an important medium for news expression,and its rich information far exceeds the semantics of text,espe-cially the unique narrative features of short video have been widely recognized and sought after by the audience.As the first national 5G new media platform,"Central Video"is a major at-tempt to transform mainstream media into integrated media,and the role of the new communica-tion logic and narrative strategy in promoting the transformation and development of value crea-tion should not be underestimated,which gives a diversified narrative perspective to the tradi-tional single linear news.Taking Jinyin"central video"as an example,we analyze the narra-tive characteristics and specific application of short video news,so as to provide reference for the production and development of short video news in China.
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