探究短视频新闻叙事的特征与应用——以抖音"央视频"为例
Exploring the Characteristics and Application of Short Video News Narration——Taking Tiktok CCTV as an Example
李鹏程1
作者信息
- 1. 蒙阴县融媒体中心,山东 蒙阴 276200
- 折叠
摘要
伴随5G技术的发展,短视频已经成为新闻表达的重要媒介,其丰富的信息量远超文本语义,尤其是短视频独特的叙事特征得到受众的广泛认可与追捧."央视频"作为首个国家级5G新媒体平台,是主流媒体融媒转型的一大尝试,全新的传播逻辑与叙事策略在推动助力价值创造转化与发展中的作用不容小觑,给传统单一的线性新闻赋予多元化的叙事角度.以抖音"央视频"为例,分析短视频新闻叙事特征与具体应用,为中国短视频新闻的制作与发展提供借鉴.
Abstract
Along with the development of 5G technology,short video has become an important medium for news expression,and its rich information far exceeds the semantics of text,espe-cially the unique narrative features of short video have been widely recognized and sought after by the audience.As the first national 5G new media platform,"Central Video"is a major at-tempt to transform mainstream media into integrated media,and the role of the new communica-tion logic and narrative strategy in promoting the transformation and development of value crea-tion should not be underestimated,which gives a diversified narrative perspective to the tradi-tional single linear news.Taking Jinyin"central video"as an example,we analyze the narra-tive characteristics and specific application of short video news,so as to provide reference for the production and development of short video news in China.
关键词
央视频/短视频新闻/新闻叙事Key words
central video/short video news/news narrative引用本文复制引用
出版年
2023
NETL
NSTL
万方数据