中国有线电视2023,Issue(12) :170-172.DOI:10.12071/ccatv.2023-12-039

短视频技术在新媒体宣传中的运用分析

Analysis of the Application of Short Video Technology in New Media Publicity

李晓
中国有线电视2023,Issue(12) :170-172.DOI:10.12071/ccatv.2023-12-039

短视频技术在新媒体宣传中的运用分析

Analysis of the Application of Short Video Technology in New Media Publicity

李晓1
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作者信息

  • 1. 青岛市黄岛区广播电视台,山东 青岛 266400
  • 折叠

摘要

从短视频平台、账号运营、视频制作、抖音推荐算法等方面,侧重研究短视频技术应用方法,以此展现新媒体宣传的积极作用.在短视频技术实践中,从拍摄、制作各方面,提高短视频技术的应用程度,以此保证新媒体宣传的质量与效果,确保宣传主体能够获取"蓝V"资质,提高账号级别,巧妙利用"代言"算法,获取更多推荐机会,同时合理使用"标签"进行降维处理,以此改善信息的宣传效果.

Abstract

From the short video platform,account operation,video production,Shake Tone rec-ommendation algorithm and other aspects,focus on the study of short video technology applica-tion methods,so as to show the positive role of new media publicity.In the practice of short video technology,the application of short video technology is improved from the aspects of fil-ming and production,so as to ensure the quality and effect of new media publicity,ensure that the subject of publicity can obtain the qualification of"Blue V",improve the level of the ac-count,and skillfully utilize the"endorsement"algorithm to obtain more recommendation oppor-tunities,as well as reasonably use the"label"algorithm to obtain more recommendation oppor-tunities.algorithm to obtain more recommendation opportunities,and at the same time reasona-bly use the"label"for dimensionality reduction processing,so as to improve the publicity effect of the information.

关键词

短视频技术/新媒体宣传/信息传播

Key words

short video technology/new media publicity/information dissemination

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出版年

2023
中国有线电视
西安交通大学

中国有线电视

影响因子:0.287
ISSN:1007-7022
参考文献量5
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