Brand Value Evaluation of Geographical Indication Agricultural Products on Improved Interbrand Model——Taking Pingguo Guizhong Spotted Pig in Guangxi as an Example
As a special type of agricultural product brand,geographical indication agricultural product brands can generate more brand premiums than general agricultural product brands.The brand strategy of geographical indication agricultural products is related to the implementation of rural revitalization strategy.Based on the value sources and influencing factors of geographical indication agricultural product brands,the Interbrand evaluation model is selected,and the excess returns and brand strength prediction of the Interbrand evaluation model are optimized.The geographical indication agricultural product"Pingguo Guizhonghua Pig"in Pingguo City,Baise City,Guangxi Province is used as the evaluation object for brand value.The brand value of Pingguo Guizhonghua Pig is evaluated,and the optimized evaluation results are verified,Summarize the rationality of predicting excess returns and optimizing brand strength factors involved in the Interbrand evaluation model,and finally propose suggestions to increase the promotion of the Pingguo Guizhong Huazhu brand,establish a Pingguo Guizhong Huazhu traceability information system,and explore the emotional added value of the Pingguo Guizhong Huazhu brand.
NETL
NSTL
万方数据
