我国新能源汽车企业品牌价值评估研究——基于改进的Hirose模型
Research on Brand Value Evaluation of New Energy Vehicle Enterprises in China——Based on improved Hirose model
吴亚欢 1许泽想2
作者信息
- 1. 文华学院经济管理学部,湖北武汉 430073
- 2. 咸宁职业技术学院会计学院,湖北咸宁 437100
- 折叠
摘要
本文基于我国建设质量强国、实施"双碳"政策的大背景,根据我国国情和新能源汽车行业发展特点,选取了在沪深上市的五家新能源汽车企业进行品牌价值的评估研究.与原模型相比,本文引入了研发投入指标,调整了时间跨度和年份数据权重,考虑了风险因素影响.通过将改进后的Hirose模型对五家企业品牌价值评估结果同World Brand Lab、品牌联盟、中国企业研究中心等权威机构榜单进行比较分析,验证了修正后的Hirose模型的科学性和可靠性.最后根据研究结果分别对我国新能源汽车行业品牌价值评估和行业提高品牌价值提出了针对性建议.
Abstract
Based on the background of building a strong quality country and implementing the"dual carbon"policy in China,this article selects five new energy vehicle enterprises listed in Shanghai and Shenzhen for brand value evaluation research based on China's national conditions and the development characteristics of the new energy vehicle industry.Compared with the original model,this article introduces R&D investment indicators,adjusts the time span and year data weights,and considers the impact of risk factors.By comparing and analyzing the brand value evaluation results of the improved Hirose model with authoritative institutions such as World Brand Lab,Brand Alliance,and China Enterprise Research Center,the scientificity and reliability of the revised Hirose model were verified.Finally,based on the research results,targeted suggestions were proposed for evaluating the brand value of China's new energy vehicle industry and improving the brand value of the industry.
关键词
新能源汽车/品牌价值/Hirose模型Key words
New energy vehicle/Brand value/Hirose model引用本文复制引用
基金项目
湖北省普通高等学校人文社会科学重点研究基地项目(DSS20200708)
出版年
2024
NETL
NSTL
万方数据