Research on Brand Value Evaluation of New Energy Vehicle Enterprises in China——Based on improved Hirose model
Based on the background of building a strong quality country and implementing the"dual carbon"policy in China,this article selects five new energy vehicle enterprises listed in Shanghai and Shenzhen for brand value evaluation research based on China's national conditions and the development characteristics of the new energy vehicle industry.Compared with the original model,this article introduces R&D investment indicators,adjusts the time span and year data weights,and considers the impact of risk factors.By comparing and analyzing the brand value evaluation results of the improved Hirose model with authoritative institutions such as World Brand Lab,Brand Alliance,and China Enterprise Research Center,the scientificity and reliability of the revised Hirose model were verified.Finally,based on the research results,targeted suggestions were proposed for evaluating the brand value of China's new energy vehicle industry and improving the brand value of the industry.
NETL
NSTL
万方数据
