The Impact and Mechanism Analysis of Business Model Innovation on Enterprise Value Creation——Taking POP Mart as an Example
The emergence of the Internet has changed the basic business competition environment and economic rules,marking the arrival of the"digital economy"era.As more and more enterprises begin to innovate,POP Mart has also followed the trend and carried out business model innovation.This article takes POP Mart as an example to study the motives,paths,and value creation mechanisms and effects of its business model innovation.Research has found that POP Mart has achieved innovation in four aspects:value proposition,value creation,value transmission,and value acquisition,which have driven the operation of enterprise communities,the creation of integrated platforms,and the extension of IP value growth period.These measures have affected the company's value.By analyzing the impact and mechanism of business model innovation on the value creation of POP Mart,we hope to provide some reference and inspiration for other companies in the same industry.
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NSTL
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