Research on Value Assessment and Transaction Pricing of Data Assets in Tobacco Business
With the advent of the big data era,tobacco businesses have accumulated a vast amount of data during their digital transformation.Assessing the value of these data assets has become a significant challenge for the industry.Addressing the unique characteristics and needs of tobacco businesses,this paper constructs a value assessment system for tobacco commercial data assets from three levels:basic value,applied value,and potential value.For different data application or transaction scenarios,a comprehensive value-centered approach is proposed to determine the value,forming a comprehensive and systematic evaluation framework.This assessment method more accurately reflects the overall value of data assets,avoids potential deviations caused by single evaluation dimensions,and enhances the accuracy and practicality of the assessment.The system is of great significance for promoting the efficient utilization and value release of tobacco commercial data assets and improving enterprises'data governance capabilities.