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烟草商业数据资产价值评估与交易定价研究

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随着大数据时代的来临,烟草商业在数字化转型中积累了大量数据,评估这些数据资产的价值成为行业的重要挑战.针对烟草商业的特点和需求,本文从数据资产的基础价值、应用价值和潜在价值三个层面构建了烟草商业数据资产价值评估体系,针对数据不同应用或交易场景,提出以数据综合价值为核心的价值确定方法,形成了一个全面、系统的评估框架.该评估方法能够更准确地反映数据资产的整体价值,避免了单一评估维度可能导致的偏差,提高了评估的准确性和实用性.该体系对促进烟草商业数据资产的高效利用和价值释放、提升企业的数据治理能力具有重要意义.
Research on Value Assessment and Transaction Pricing of Data Assets in Tobacco Business
With the advent of the big data era,tobacco businesses have accumulated a vast amount of data during their digital transformation.Assessing the value of these data assets has become a significant challenge for the industry.Addressing the unique characteristics and needs of tobacco businesses,this paper constructs a value assessment system for tobacco commercial data assets from three levels:basic value,applied value,and potential value.For different data application or transaction scenarios,a comprehensive value-centered approach is proposed to determine the value,forming a comprehensive and systematic evaluation framework.This assessment method more accurately reflects the overall value of data assets,avoids potential deviations caused by single evaluation dimensions,and enhances the accuracy and practicality of the assessment.The system is of great significance for promoting the efficient utilization and value release of tobacco commercial data assets and improving enterprises'data governance capabilities.

Data assetsValue assessmentTobacco business

吴霁霖、肖正中、谭建

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中国烟草总公司贵州省公司信息中心,贵州贵阳 550001

贵州烟草投资管理有限公司,贵州贵阳 550001

贵州财经大学,贵州贵阳 550003

数据资产 价值评估 烟草商业

贵州省烟草公司项目&&

中烟黔科202213号2023XM29中烟黔科202213号2023XM30

2024

中国资产评估
中国资产评估协会

中国资产评估

CSTPCDCHSSCD
影响因子:0.164
ISSN:1007-0265
年,卷(期):2024.(4)
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