Effects evaluation of the charity advertisement ＂Giving Cigarettes is Giving Harm＂ in Shenzhen city
Objective To investigate the smoking related attitudes and behaviors in Shenzhen citizens,and to evaluate the effects of the charity advertisement＂Giving Cigarettes is Giving Harm＂.Methods The questionnaire survey was conducted to investigate the smoking related attitudes and behaviors before and after 45 days of displaying of the charity advertisement＂Giving Cigarettes is Giving Harm＂in Shenzhen city.Results After 45 days displaying of the charity advertisement,the citizen′s awareness that smoking causes lung cancer and stroke was increased.64.2% of the smokers tried to quit smoking,and 61.0% of the participants reduced their willingness to giving cigarettes as a gift.Conclusion The media coverage of the charity advertisement should be increased to enhanced the awareness of the smoking related attitudes and behaviors.
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