The Theoretical Model and Practical Scheme of Vocational Education Brand Construction from the Perspective of Province
With the rapid development of modern vocational education,the significance of vocational education brand construction has become increasingly prominent.Vocational education brand has become an important standard to measure the development level of vocational education with its unique identifica-tion and wide social influence.The brand construction is not only reflected in the hardware facilities,but al-so in the software level of education concept,teaching staff,and curriculum design.Famous vocational edu-cation brands provide students with more employment opportunities,enhance their competitiveness in the job market,attract enterprises to cooperate,promote the integration of industry and education,and promote regional industrial upgrading.Vocational education in Hebei Province has benefited from the government's high attention and active promotion,forming its characteristics and advantages.However,in the face of new opportunities and challenges,the vocational education brand of Hebei province still needs to strengthen its connotation construction and enhance its influence and competitiveness.Referring to domestic successful cases and combining with the development reality of vocational colleges in Hebei Province,this research discusses the connotation characteristics of the provincial vocational education brand,analyzes its internal theoretical model and practical scheme,and expects to provide comprehensive and in-depth theoretical sup-port and practical guidance for the construction of provincial vocational education brand.
vocational educationbrand constructiontheoretical modelpractice plan
万方数据
维普
