With the development of online shopping,e-commerce livestreaming is becoming an interesting,powerful and popular online product sales channel,it is a new mode of operation,relying on the network,intelligent logistics,to achieve an effective combination of online and offline.With the support from the government,agriculture has a lot of room for development.Therefore,the research on the purchase intention of agricultural products under the e-commerce mode is also very important to the development of agricultural products in China's market and the growth of e-commerce platform companies.Through theoretical research and empirical analysis,this paper uses e-commerce model to study Chinese consumers'purchase intention for agricultural products promoted via livestreaming,uses SPSS software to analyze the tested sample data,and draws a conclusion.
国家科技期刊平台
NSTL
万方数据
维普
