Based on the panel data of 31 provinces,municipalities,and autonomous regions in China from 2011 to 2020,the entropy method is used to objectively evaluate the prosperity and development level of rural industry in each province and to explore its spatio-temporal evolution characteristics.Moran's Ⅰ index is used to study the spatial correlation of the prosperity and development level of rural industry among provinces,and its influencing factors are discussed.The level of agricultural development,high-quality human capital and urbanization all have a significant positive impact on the prosperity and development of rural industries.Finally,according to the research results,some suggestions are put forward,such as paying attention to balanced regional development,introducing high-quality talents,attaching importance to agricultural development,strengthening the construction of rural infrastructure,and speeding up the development and construction of urbanization.