Zunyi City has a long history of tea planting and processing,and its tea garden area,yield,and scale rank among the top prefecture level cities in China.In recent years,with the continuous development of the tea industry,the demand for tea packaging has been increasing,and the market has posed higher requirements for packaging level.However,the current problems of inadequate packaging for Zunyi tea products,high customization costs,serious homogenization,and lack of supervision over the use of universal brands have become prominent,which is extremely inconsistent with the scale of the industry and is not conducive to the high-quality development of the tea industry.In order to change and promote the packaging of Zunyi tea,this paper summarizes the current situation of tea packaging in the city,lists common forms,sources,and purchasing modes of packaging,analyzes the main problems,proposes optimization paths based on the actual situation of the tea industry and packaging status.Based on the industry,this paper puts forward some development countermeasures and suggestions on strengthening brand management,standardizing tea production,paying attention to training and communication,paying attention to packaging design,promoting packaging logo and cultivating local packaging,in order to provide reference and help for the improvement of Zunyi tea packaging level.
国家科技期刊平台
NSTL
万方数据
