The cultivation of agricultural brand in Dehong Prefecture is faced with some difficulties,such as weak awareness of brand cultivation,low brand enabling effect,weak foundation of brand development,simple form of marketing communication,small influence of brand radiation and so on.Based on the reality of the frontier minority areas,we should build a solid foundation for brand development,build an agricultural brand system,improve the brand development mechanism,excavate the connotation of brand culture,enhance brand marketing ability and other key tasks,and actively build an agricultural brand with Dehong characteristics.
agricultural brand cultivationcurrent situationdifficultieskeyfrontier ethnic areas
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