In recent years,with the rapid development of information technology and its integration with various fields to form"Internet Plus",tourism e-commerce has become an important engine to promote the transformation and development of tourism economy.Rural tourism e-commerce has also become a new growth point of rural economic development.Considering the background of rural revitalization,and based on a brief analysis of the current situation of rural tourism e-commerce development,this paper summarizes the problems of Wuxi rural tourism e-commerce model in the development process,in order to provide countermeasures and suggestions for further optimization of Wuxi rural tourism.