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乡村振兴战略下无锡乡村旅游电商发展路径研究

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近年来随着信息技术的发展迅速以及其与各个领域的融合形成"互联网+"的不断推进,旅游电商已成为推动旅游经济转型发展的重要引擎,乡村旅游电商也已成为乡村经济发展新的增长点.该文结合乡村振兴背景,在简要分析乡村旅游电商发展现状基础上,归纳总结无锡乡村旅游电商模式在发展进程中出现的问题,以期为进一步优化无锡乡村旅游提供对策建议.
In recent years,with the rapid development of information technology and its integration with various fields to form"Internet Plus",tourism e-commerce has become an important engine to promote the transformation and development of tourism economy.Rural tourism e-commerce has also become a new growth point of rural economic development.Considering the background of rural revitalization,and based on a brief analysis of the current situation of rural tourism e-commerce development,this paper summarizes the problems of Wuxi rural tourism e-commerce model in the development process,in order to provide countermeasures and suggestions for further optimization of Wuxi rural tourism.

rural revitalizationrural tourismtourism e-commerceWuxidevelopment path

王惠

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无锡商业职业技术学院,江苏 无锡 214000

乡村振兴 乡村旅游 旅游电商 无锡 发展路径

2024

智慧农业导刊

智慧农业导刊

ISSN:
年,卷(期):2024.4(3)
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