The development of the new generation of digital technology has accelerated the modernization process of the circulation of agricultural products,and the choice of channels of agricultural products has also become a key issue in agricultural development.Based on this,this study,based on the idea of rooted theory and the existing relevant literature on the influencing factors of agricultural product channel evaluation,coded the evaluation influencing factors under different research scenarios with the help of Nvivo11.0 software,and explored the constituent dimensions of niche factors of agricultural product channel evaluation in the context of digital technology empowerment,so as to provide dimensional indicators for the follow-up study of agricultural product channel selection.At the same time,the conclusion of the study provides an operational practical tool for farmers to determine the product channel system.
digital empowermentcirculation of agricultural productschannel evaluationniche factorconstituent dimension
国家科技期刊平台
NSTL
万方数据
