The implementation of brand construction of agricultural products is one of the effective ways to enhance the added value and market competitiveness of agricultural products.By combing the relevant concepts of brand construction of agricultural products,and taking the gold passion fruit industry in Jingxi,Guangxi as a case study,this paper comprehensively promotes brand construction and image promotion by means of promoting industrial brand image,strengthening market cognitive image,enriching media communication image,mining brand cultural image,and displaying brand social image,so as to form a power source for the high-quality development of characteristic agricultural industry.
agricultural products with local characteristicsbrand buildingimage promotiongolden passion fruitbrand strategy
国家科技期刊平台
NSTL
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