The implementation of the rural revitalization strategy is of great significance to the realization of the great rejuvena-tion of the Chinese nation.Cultural construction is an important part of rural revitalization,which plays an important role in stimu-lating internal motivation and absorbing external resources.Rural public cultural services are an important starting point for the con-struction of rural culture and have important value and significance for rural revitalization.This paper analyzes the institutional ad-vantages of public cultural services in rural revitalization from the basic characteristics of their basic characteristics,and the spiritu-al power provided by the platform role and governance role in the rural civilization,to explore the value logic of rural public cul-tural service construction to help rural revitalization,and put forward the path selection from four aspects:improving the rural pub-lic cultural service guarantee mechanism,establishing the endogenous mechanism of rural public cultural service,and encouraging the overall and sustainable development of rural cultural industry,so as to inject cultural momentum into rural revitalization.
public cultural servicesrural revitalizationvalue logicpathrural civilization