Rural revitalization,as a crucial strategic deployment in the new era by the Party,places significant emphasis on the construction of rural civilization,which is essential for the sustained and healthy development of villages.The construction of rural civilization is not only an extension of the poverty alleviation campaign but also a vital component of rural revitalization.This paper focuses on the role of rural civilization construction in the strategy of rural revitalization and employs empirical research methods to explore its key implementation paths and effects.Based on this,the paper analyzes the challenges and difficulties encountered in the construction of rural civilization and proposes targeted strategic recommendations,aiming to provide reference and support for the rural revitalization strategy.