In recent years,with the general improvement of people's quality of life,rural tourism that meets the diverse needs of people's pursuit of nature,countryside,and rural life has become increasingly popular.Ziwei Village in Yiyang City has obvious geographical advantages and abundant rural tourism resources,and has been rated as a"National Key Village for Rural Tourism".However,its tourism resource characteristics are not fully explored,supporting facilities are not perfect,products are single,profes-sional talents are lacking,and the scenic spot is not well-known,making it difficult to fully utilize its resource advantages.There-fore,based on the basic requirements of rural revitalization,this article believes that local areas should create industrial characteris-tics,improve rural tourism infrastructure and intelligent management system construction,strengthen rural tourism talent cultivation and management,innovate publicity and marketing methods,and achieve high-quality development of local rural tourism.
关键词
乡村振兴/乡村旅游/益阳市紫薇村/高质量发展/策略
Key words
Rural revitalization/Rural tourism/Ziwei Village in Yiyang City/high quality development/strategy