The work of"agriculture,rural areas and farmers"is the core of the party's basic work experience in rural areas.Training talents with the"knowledge of agriculture and love for rural areas and farmers"is the guarantee for the work of"agriculture,rural areas and farmers".Cultivating the feelings of"agriculture,rural areas and farmers"is the goal of talent training in agricultural colleges and universities;what's more,it is the enduring endogenous force of agricultural culture.Brand building is an important approach to inheriting and carrying forward fine agricultural culture.Taking Guangxi Vocational University of Agriculture as an example,this paper analyzes the shortcomings of the brand construction of agricultural culture in the light of the course of development of the school,the characteristics of running a school,the service orientation and the present situation of cultural resources.From the time sequence of school development,the type and spatial distribution of agricultural resources,and the emotional characteristics to the overall narrative structure of farming,this paper summarizes the value and significance of farming culture of the school,and puts forward the methodology of establishing the farming culture brand of the school.
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