With the continuous development of China's economy and society,online shopping has become a household name and a mainstream channel for people to buy goods.Based on the current context of the Internet,how to make the sales of produce with local characteristics break through the traditional sales bottleneck and form a more suitable coupling system with online marketing has become an important topic,and in order to improve the living standards of farmers,it is of great significance to solve the problems of agriculture,rural areas and farmers in our country.Starting from the actual situation of Xinzheng jujube,and using the method of literature and SWOT analysis,this paper analyzes the current situation,advantages and disadvantages of Xinzheng jujube online marketing,and puts forward corresponding marketing strategies in view of the problems existing in local online marketing,which provides new ideas for Xinzheng jujube online marketing.
Xinzheng jujubeSWOT analysisonline marketingproduce with local characteristicsmarketing strategy
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